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Brand kit

One mark. Many opinions.

Logos, type, and color for press and partners.

LogoDon’tTypographyColorArtwork
01 / Logo

The O starts it

The Morfi mark captures two opposing forces in motion. Each side holds its ground, but together they create something more meaningful: a clear signal. It reflects the way Morfi turns competing opinions into visible consensus.

Morfi wordmark in dark ink
Wordmark, dark on light.
Morfi wordmark in light ink
Wordmark, light on Morfi Blue.
Morfi O mark in dark ink
O mark, dark on light.
Morfi O mark in light ink
O mark, light on Morfi Blue.
02 / Don’t

Logo misuse

Don’t alter the wordmark or put it on a low-contrast background.

×
01

Stretch or warp

Keep the 60×26 wordmark ratio. Scale it evenly.

×
02

Recolor

No brand-blue fill, no gradients, no textures on the letters.

×
03

Crop or mask

The full wordmark, or the O alone as an icon. Nothing in between.

×
04

Effects

No shadow, outline, glow, or bevel on the mark.

×
05

Busy backgrounds

Use a solid background with clear contrast.

Partner
×
06

Unequal lockups

Keep partner marks the same visual size. Separate them with a single divider.

03 / Typography

Geist

Geist Sans for most copy. Geist Mono for labels, data, and code.

Geist / Bold

Put your money where your mouth is.

ABCDEFGHIJKLMNOPQRSTUVWXYZ  0123456789

Sans · Regular · 400

Aa Geist Sans

Sans · Medium · 500

Aa Geist Sans

Sans · Semibold · 600

Aa Geist Sans

Sans · Bold · 700

Aa Geist Sans

Mono · Regular · 400

Aa Geist Mono

Geist is licensed under the SIL Open Font License.

Geist on Google Fonts ↗Geist Mono on Google Fonts ↗
04 / Color

Color

Morfi uses one signature blue and two neutral fields. Product interfaces use accessibility-adjusted tonal and semantic colors that are not standalone brand colors.

Signature

Morfi Blue

#0000E8

Signature fields, launch moments, and controlled accents.

RGB 0 0 232

oklch(0.421 0.292 264.1)

Soft White

#FAFAFA

Light field and reverse mark.

RGB 250 250 250

oklch(0.985 0 0)

Morfi Ink

#191919

Dark field, typography, and dark mark.

RGB 25 25 25

oklch(0.213 0 0)

Accessible text and UI

Use only the approved foreground and background pairings shown below. Each meets WCAG AAA; all other combinations are prohibited for functional text and UI.

BackgroundMorfi BlueSoft WhiteMorfi Ink
Morfi Blue
Aa9.29:1 · AAA
Soft White
Aa9.29:1 · AAA
Aa16.84:1 · AAA
Morfi Ink
Aa16.84:1 · AAA
05 / Artwork

Covers

For press and social.

Logo cover

PNG · 1920×1080

Slogan cover

PNG · 2400×1260

Background

PNG · 2400×1260